THE ART OF SEEING
Keynote | Corporate Training | Guest Lecturing
presented by Alina Gozin’a to global corporations, cultural & education institutions.
Represented by Saxton
“BECAUSE HOW YOU SEE CHANGES EVERYTHING.”
THE ART OF SEEING
“Because how you see changes everything.”
The Art of Seeing is a keynote and training program that uses photography as a vehicle to teach leaders and teams to see differently and to (re)frame, literally and metaphorically: to shift perspective, develop a point of view, notice what others miss, and apply that vision directly to problem-solving and innovation.
Drawing on an international career spanning photography, film, art and business, and grounded in the science of neuroplasticity, Alina helps leaders and teams build Creative Intelligence: the one intelligence AI cannot (yet) replicate.
In her TEDxSydney article, Creativity Isn't Fluff. It Never Was, Alina Gozin'a argues that Creative Intelligence, and every innovative mindset, begins with seeing: the ability to see the old in a new light, to look past ‘what is’ to ‘what else could be’, and to connect analytical and creative thinking to solve problems in new ways. Creative Intelligence is not a gift. It is a muscle.
We have been here before. The Renaissance was, at heart, a revolution in seeing. Brunelleschi's linear perspective changed not only how the world was painted, but how it was measured. Artists studied geometry and anatomy; anatomists and engineers learned to draw. Leonardo drew and engineered in the same breath. This cross-pollination of Art & Science, the Renaissance ideal, sparked one of the greatest bursts of innovation in human history.
As AI absorbs more of the processing, that ideal is returning. Creativity, and the ability to see, are no longer dismissed as fluff, but recognised as a critical advantage.
AI processes. It predicts. But it cannot see. Seeing, with all its context, intuition, judgement and imagination, remains our human superpower in the AI era. Artificial intelligence has its strengths. Ours is Creative Intelligence.
THE SESSIONS
Keynote | Corporate Training | C-Suite Masterclass | Education
ALINA HAS PRESENTED TO
Oracle | Mastercard | Deloitte | PwC | KPMG | G100 | Charter Hall | Dexus | Pendal | Sydney Stock Exchange | Cox Architecture | New Chambers | Oracle CloudWorld Tour x KPMG | The Sandstones Club |Innovation Conference School of Management and Governance, UNSW 2024.
EDUCATION:
UNSW Business School | UTS - TD School | AFTRS | New York Film Academy | Woollahra Council | IMAA | House of Complexity | Shark Island Institute
Alina Gozin’a on set, photographing Anthony LaPaglia for The Good Weekend Magazine.
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ABOUT ALINA GOZIN'A
BOOK THE ART OF SEEING
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Vicky Stone: vstone@saxton.com.au
For direct enquiries: → info@alinagozina.com
From tax advisor at PwC to Cannes Lions YDA-nominated director - Alina Gozin'a has built a rare cross-pollinated career: global creative mastery meets corporate precision. She has lived and worked in Europe, USA and Australia.
She is one of Australia's most renowned photographers (despite being self-taught), commissioned to photograph some of Australia’s most influential leaders and cultural figures, including Sir Frank Lowy, Andrew Forrest, Atlassian’s Scott Farquhar, Canva’s Melanie Perkins & Cliff Obrecht, Christine Lagarde, Sam Mostyn AC (Governor-General of Australia), Anthony Pratt, Nicolas Berggruen, Gretel Packer, Judith Neilson, Kip Williams, Terry Snow, Apollo 16 astronaut Charles Duke, South Park's Trey Parker and Matt Stone, Chris Levine, and Oscar winners Alicia Vikander and Emile Sherman, among many others.
Her work has appeared on the covers of AFR Magazine, Forbes, Tatler Asia, Wired UK, Madame Figaro, WISH Mag, Company Director, Harper's Bazaar, Vogue Living, and other publications; she has directed campaigns for HBO, Universal Music, Sony Pictures, Warner Bros, Tribeca Film Festival, Stan, ABC and more.
Alina serves on the Industry Advisory Board at UTS - TD School, the world's pioneering faculty for Transdisciplinary Innovation (Creative Intelligence & Innovation).t
She is a keynote speaker represented by Saxton Speakers, an Artist in Residence at The Sandstone Club at Capella’s The Lands, an exhibiting artist represented by Wentworth Galleries, and a contributor to TEDxSydney.
She has distilled a career at the intersection of business and creativity into The Art of Seeing - a program that transforms the way organisations think, lead and innovate. Because how you see changes everything.
“IF YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE.”
-DR. DYER
Photography Credit: AFR MAGAZINE cover shoot of Judith Neilson by Alina Gozin’a
THE AUSTRALIAN FINANCIAL REVIEW MAGAZINE
BTS VIDEO OF THE COVER PHOTO SHOOT OF ANDREW FORREST BY ALINA GOZIN’A.
THE AUSTRALIAN FINANCIAL REVIEW MAGAZINE COVER SHOOT OF JUDITH NEILSON BY ALINA GOZIN’A.
BTS VIDEO
GOOD WEEKEND MAGAZINE
BTS VIDEO OF THE COVER SHOOT OF
ANTHONY LAPAGLIA BY ALINA GOZIN’A.
BTS VIDEO
BILLBOARD PHOTOSHOOT CAMPAIGN FOR THE MOVIE,
THE SECOND, FOR STAN, BY ALINA GOZIN’A.
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© Alina Gozin’a. All rights reserved.
© Alina Gozin’a. All rights reserved.